The programme was used to illustrate how photography is used as a way of expressing the brand and incorporating them as individuals into the whole part of the branding process.
Nimbus acted as an educational and motivational tool – opening their eyes to the world of photography, inspiring them to observe and capture the world around them from a different and creative perspective.
The training programme consisted of a series of workshops that revealed the secrets of capturing the magic that exists all around us.
The programme ended by celebrating each individuals newfound talent through an exhibition of his or her best images.
The final output has provided Lloyd's with a catalogue of images ready to use in all our communications, as well as a published book in celebration of all those who took part and shared their view of life at Lloyd's. The Nimbus Book is available from the Lloyd's Shop.
