Picture of the Lloyd's building by night

Brand Guidelines

Our marketing material and other media influence the way our diverse audiences perceive who we are and what we do.

Lloyd's brand guidelines have been developed to ensure that the Lloyd's brand is used consistently and to protect the Lloyd's trademarks which have been registered worldwide.

Guidelines are available for the following audiences:

The Corporation of Lloyd's
Corporation guidelines (3MB, pdf)

Language guidelines (844KB, pdf)
The Lloyd's market
Market guidelines (1MB, pdf)

Lloyd's brokers
Broker guidelines (701KB, pdf)

Lloyd's coverholders
Coverholder guidelines (261KB, pdf)Spanish version of coverholder guidelines (261KB, pdf)French Canadian version of coverholder guidelines (267KB, pdf)

Lloyd's Agencies around the world
Lloyd's Agencies guidelines  (970 KB, pdf)

Projects sponsored and supported by Lloyd's
Project sponsored and supported guidelines (496 KB,pdf)

International Offices Environment
International offices guidelines (2MB, pdf)

Lloyd's events
Lloyd's event guidelines (1.56MB, pdf)